We teamed up with Freeletics to redefine strength training.

A brand new way to destroy boring

Staedium elevates the standard workout regime and places it in a competitive playing field through gamification, a.k.a strength gaming. It combines smart training equipment with motion tracking, sports-science, and competitive ‘races’ to make strength training effective, engaging, and a whole lot of fun.

For the launch of their new brand, Freeletics needed:

• A teaser website for the product launch announcement
• A dynamic e-commerce store powered by Shopify Plus
• A team of dedicated experts who could deliver these on a stringent timeline

Freeletics approached us with a super tight deadline, and our team was more than happy to take up the challenge and deliver it in under 8 weeks.

Here’s how our all-star team rose up to the challenge.

An agile approach to delivery

Since this was a time-critical requirement, our Project Management team decided to take an agile approach to deliver in-progress designs and developed pages. To facilitate this, we created:

• A concise and structured project roadmap
• Sprint plans with assigned stakeholders and feedback loops
• Forecasting and estimations to maintain project efficiency
• Query tracker for real-time communication and prioritization
• Daily and weekly standup calls for status updates

Since our team anticipated real-time shifts in the priority of our requirements, we continually assessed our project plan on a daily basis to accommodate new changes.

Hey Siri, Play ‘Eye Of The Tiger’

Designing Components & Sections

Freeletics had well-defined visual guidelines for Staedium when they approached us.

Since the project was time-sensitive, our design team quickly adapted to the existing design system to help their team extrapolate ideas, sections and components in their existing pages with minimal effort.

Building on the existing design system simplified the handover process to our developers.

Dynamic Teaser Website

Freeletics has 50M+ users worldwide, and their team wanted to break the news of their upcoming brand launch with a stylish teaser website. And we got to work!

We decided to release the teaser website in stages, across multiple sprints. As part of the teaser site, we had to handle some custom requirements:

• Custom product page development with modular sections
• App integration for multi-language and multi-currency features
• Brand customizations for the language and currency picker
• App integration for Staedium’s referral and affiliate program

After rigorous testing, our team delivered the final build of the store.

To ensure a seamless handover, our Shopify and DevOps teams were on standby to resolve any issues on priority, and support the Freeletics team during the complete brand launch.