Adobe Commerce vs Oracle Commerce: Which Platform is Best?

Choosing the right platform for a medium-to-large B2B or B2C eCommerce website can be daunting, with Adobe Commerce and Oracle Commerce standing out as top choices. Adobe Commerce is recommended by 73% of users on Gartner Peer Insights, whereas Oracle Commerce holds a 4.2 out of 5 overall rating. This guide will delve into each platform's features to help you decide which best suits your business needs.

What is Adobe Commerce?

Adobe Commerce, powered by Magento, is a comprehensive eCommerce platform offering businesses the tools and flexibility to build, manage, and scale their online stores. It blends a broad range of features for product management, customer experiences, and order processing with advanced analytics and marketing capabilities. Designed to cater to both B2B and B2C markets, Adobe Commerce supports businesses in creating engaging, personalized shopping experiences that drive conversions and customer loyalty.

What Comes Under Adobe Commerce?

Adobe Commerce includes different parts and platforms, each offering special features for a complete online store solution.

The diagram shows how Magento's different versions offer more as you move up from the basic, free version to the cloud version. Magento Open Source is great for starting out, giving you the basics to set up your online store. Adobe Commerce adds more tools and support for businesses that are growing and need more from their online store. Adobe Commerce Cloud goes even further, providing everything in the cloud for top performance and security.

The big plus comes from combining it with Adobe Experience Cloud, which lets businesses not just sell stuff but also get smart about their customers, market better across different channels, and make shopping more personalized. This makes the Magento Ecosystem a powerful choice for businesses at all stages, helping them grow and understand their customers better.

What is Oracle Commerce?

Oracle Commerce is a cloud-based eCommerce platform that revolutionizes the way businesses interact with their customers. It's designed to make customer engagement highly personalized, whether that interaction happens online, through a mobile app, on social media, or even in a physical store.

The platform excels in personalizing the shopping experience by using advanced tech like AI & ML to analyze customer data & predict preferences and behavior. This enables businesses to tailor their offerings in real-time with targeted products, promotions, and content.

Transitioning seamlessly from personalized experiences to operational efficiency, Oracle has built Oracle Commerce Cloud. As the next step in Oracle's eCommerce strategy, this modern version is built for speed, both in deployment and in daily management. With Commerce Cloud, Oracle ensures that businesses can rapidly scale their online presence. It achieves this agility through seamless integrations with essential third-party services, including payment gateways, shipping logistics, and marketing automation platforms, forming a cohesive ecosystem for eCommerce success.

To give you a clearer picture of how Oracle Commerce enhances the eCommerce journey, I am sharing a diagram that illustrates the comprehensive ecosystem Oracle has created.

This is a structured view of Oracle's comprehensive commerce solutions, distinguishing between the flexibility of on-premise setups and the agility of cloud-based services. It highlights how Oracle caters to both complex, large-scale operations and more dynamic, rapidly evolving business models.

As I mentioned earlier, Oracle Commerce emphasizes personalization and customer experience, which is powered by advanced AI and machine learning technologies.

This is a game-changer for businesses looking to differentiate themselves in a crowded market. Additionally, the seamless integration with Oracle's broader suite of business applications underscores the ecosystem's potential to offer a 360-degree view of the customer, enabling not just targeted marketing campaigns but also providing insights that drive strategic business decisions.

Marketing Features

Both platforms are winners. The marketing features of Adobe Commerce and Oracle Commerce stand out for their ability to engage customers and drive sales. Each platform brings a unique set of tools tailored to enhance the online shopping experience and improve business outcomes through strategic marketing initiatives.

Adobe Commerce shines with its comprehensive approach to sales-driven marketing features. It enhances product visibility and encourages purchases through related products, up-sells, and cross-sells, which are essential for boosting average order values. The platform personalizes the shopping journey by highlighting recently viewed items, promoting new products, and managing targeted newsletters, making each customer interaction meaningful.

A standout feature of Adobe Commerce is its advanced SEO capabilities, including search engine-friendly URLs and meta-information customization, which are crucial for online discoverability. Additionally, its promotional tools offer nuanced control over discounts, allowing businesses to apply catalog promotional pricing with precision. The platform's sophisticated coupon management system supports unique code generation and tracking, enabling businesses to tailor their promotional strategies effectively.

Oracle Commerce, in contrast, opts for a streamlined marketing approach with powerful out-of-the-box promotion templates and an intuitive interface for effortless management. Its open API framework allows for the customization of promotions, accommodating a wide range of discount types and innovative features like stacking rules and support for multiple promotions per coupon.

A key advantage of Oracle Commerce is the introduction of Audiences, which brings a new level of personalization. This allows businesses to target content and promotions with precision based on shopper profiles. The embedded product recommendations and loyalty framework within Oracle Commerce further enrich the customer experience, driving engagement and loyalty without the complexity of third-party integrations.

Payment Processors & Transaction Fees

For sheer flexibility and the breadth of payment options, Oracle Commerce takes the lead. Its out-of-the-box integrations with major payment gateways, an open framework for custom integrations, and diverse payment functionalities cater to a wide variety of business models and global eCommerce strategies.

Oracle Commerce takes the hassle out of integration with payment gateways, offering the convenience of out-of-the-box connections to major providers like PayPal, Cybersource, Chase, and PayU LATAM, alongside tax providers Avalara and Vertex. Its open payment and tax framework further simplifies integration with other payment processors, supported by connectors readily available in the Oracle Cloud Marketplace.

Oracle Commerce provides a range of payment options, from invoices and gift cards to more advanced features like deferred and split payments, VAT-inclusive pricing, and tax exemption management. It also supports stored credit cards, integrated payment fraud solutions, and compliance with the Payment Service Directive 2 (PSD2), making it a robust solution for global businesses seeking a variety of payment functionalities.

On Adobe Commerce, merchants can accept a variety of popular payment methods, including credit and debit cards, PayPal, Venmo, PayPal Pay Later, and Apple Pay, enhancing the customer checkout experience. Adobe Commerce's Payment services ensure that all payment and transaction data are consolidated within the Adobe Commerce Admin, eliminating the need for multiple logins and simplifying the reconciliation, analysis, and verification of sales information.

Additionally, Adobe Commerce offers competitive processing fees with rates that adjust based on processing volume, catering to businesses looking for cost-effective transaction solutions.

API/App Plugins: The Integration Game

Adobe Commerce is the best option if you are looking for more granular control over customizations and support for modern development approaches like headless commerce.

Oracle Commerce simplifies integration through its REST APIs, allowing easy extension of store capabilities and connections to Oracle Cloud services and other systems like order management and payment gateways. It also features an Autonomous Oracle Integration Cloud (OIC) adapter, enabling straightforward 'drag-and-drop' integrations with both Oracle and third-party applications, making it a strong choice for businesses looking for efficient and flexible integration options.

Adobe Commerce, on the other hand, provides GraphQL and REST APIs for seamless system integrations, catering to both frontend and backend needs. Its App Builder enables developers to create customized applications using Adobe Commerce's functionality, offering a high degree of extensibility. Adobe Commerce also embraces headless commerce, allowing for more flexible architecture choices in developing user interfaces.

FAQs

Which is Better, Adobe Commerce or Oracle Commerce?

It depends on your business needs. Adobe Commerce is more feature-rich and versatile, while Oracle Commerce is a true SaaS platform with strong personalization capabilities.

Is Oracle Commerce the Same as Adobe Commerce?

No, Oracle Commerce and Adobe Commerce are separate eCommerce platforms with unique features and strengths.

Does Magento Have a Future?

Yes, Magento continues to be a popular and well-supported eCommerce platform with a large user base and ongoing development.

Is Magento Worth Learning in 2023?

Yes, Magento is worth learning in 2023, as it is a widely used and versatile eCommerce platform that offers a range of opportunities for developers, business owners, and eCommerce professionals.

Which CMS is Best - Adobe Commerce or Oracle Commerce?

Adobe Commerce's CMS is known for its user-friendly interface and drag-and-drop content building, making it a good choice for those who prioritize ease of use. On the other hand, Oracle Commerce's CMS is highly customizable and provides more advanced features, making it ideal for businesses with more complex eCommerce needs. Ultimately, the best choice between Adobe Commerce Vs. Oracle Commerce will depend on a business's unique requirements.